If we can carry in our pockets more computing power than the Apollo program needed to put a man on the moon, why can't we solve problems like climate change, famine, or poverty? The answer lies, in part, in the distinctive challenges of creating innovations that address today's pressing environmental and social problems. In this groundbreaking book, Andrew Hargadon shows why sustainable innovation the development of financially viable products that support a healthy environment and communities is so difficult when compared to creating the next internet ventures or mobile apps that disregard these.
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